Category: Case Studies

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Case Studies

Livepass Elevates User Experience with Curlec Custom Checkout

Music, concerts, and unforgettable live experiences – Livepass ensures them all. But more importantly they revolutionise how fans connect with their favourite performers through concerts and tours. Powered by Curlec, Livepass is able to commit to redefining the way fans access live entertainment. Read to see how they seamlessly integrate and elevate the ticket purchase experience with the Curlec Payment Gateway, resulting in increased conversion rates.

Challenge

Prior to integrating Curlec, Livepass encountered significant hurdles in its payment processes. Struggling with a lack of reliability, they faced issues in streamlining transactions – which resulted in an undesirable rate of cart abandonment. The overall payment experience for their customers was also compromised, hindering seamless and efficient purchase of tickets to concerts. Recognising the need for a robust solution, Curlec emerged to address these challenges and transform Livepass’s payment landscape seamlessly.

Solution

Curlec, as a full-stack payment solution, offered a comprehensive suite of features that could attend to Livepass’s need for a better payment experience with precision. 

  1. Security & Reliability – Firstly, the Curlec Payment Gateway is PCI-DSS compliant and regulated by Bank Negara. Not only is security ensured, it has the capacity to manage more than 3,500+ transactions per second. Guaranteeing frictionless operations even with high volume.
  2. Easy Refunds  – It happens every so often, when concerts get cancelled and refunds have to be made. So once a cumbersome and manual task, it is now straightforward and effortless for Livepass. Accessed via the Curlec Dashboard, they can issue and manage all refunds directly.
  3. Custom Checkout – What truly sets Curlec apart was the custom checkout that not only maintained Livepass’s identity and brand integrity, but enhanced the overall customer experience. As seen below, the checkout page is embedded into Livepass’s website – keeping it branded throughout the ticket purchase process.

And here, we see that a user can proceed to checkout with no redirects whatsoever. Ensuring the bounce rate is reduced while customer trust improves. So if you’d like to see how you can integrate this custom checkout, see our Curlec Docs here

Results

Livepass witnessed a substantial uplift in payments through Curlec’s Custom Checkout, achieving seamless payments while instilling brand trust. Substantial reduction in cart abandonment rates was a testament to its effectiveness. All in all, Livepass was able to enjoy Curlec’s highly competitive rates, showcasing tangible and multifaceted impact of this successful partnership.

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You can also read more case studies; how Nateskin improved FPX and eWallet transactions by 50% and how Kualesa reduced clicks-to-checkout by 43%.

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Case Studies

Nateskin Improves FPX and eWallet Transactions by 51.3% with Curlec

Introduction

In this day and age, grooming is not merely a routine; it’s a reflection of individuality, confidence, and self-care. Enter Nateskin, a brand that makes self-grooming easier for the everyday man. And they don’t just provide products; they engineer a lifestyle where self-grooming becomes an effortless expression of personal style and well-being. 

Challenge

From face shavers to nose hair trimmers, there was a need to ensure the customer journey was as smooth and streamlined as their products promised. Selling on the e-commerce platform known as Shopify, Nateskin was faced with challenges regarding efficiency with their previous payment processing platform. They needed a more integrated payment solution to ensure simplified transactions for both customers and their business operations alike.

Solution

That’s when Curlec jumped in – providing a Payment Gateway that ensures secure and seamless transactions for all. Apart from being cost effective in processing fees, the Payment Gateway’s direct plugin made integration for Nateskin extremely easy on Shopify. Dealing with payments have been significantly improved as they are able to initiate and manage refunds directly on the Shopify dashboard. A unique advantage, being able to handle both full or partial refunds as well. 

Results

As a result, where every click and decision counts, Curlec’s seamless UI/UX and an absence of redirects during checkout translate directly into a smoother customer experience. By mitigating potential points of friction, Nateskin saw an impressive uplift of 51.3% in FPX and eWallet transactions, and noted a significant reduction of cost by 20% in processing fees. Not only has the checkout cultivated customer loyalty but it paved the way for sustained revenue growth. And now with most payment processes automated, team efficiency has also been refined and enhanced. 

“Switching to Curlec was one of the best decisions made for Nateskin. The transition was seamless – where we were onboarded within a day. Not only has our FPX and eWallet transaction been improved by a staggering 51.3%, we also enjoyed a 20% cost savings in processing fees. Curlec truly offers a blend of cost-efficiency, ease of use, and top-notch support.” Jared Chuah, Head of Growth & Co-founder of Nateskin.

 

Besides Shopify, the Curlec Payment Gateway can also be easily integrated on other e-commerce platforms such as Magento, OpenCart, and WooCommerce through the direct plugin.

Start Selling With Curlec Today
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Case Studies

Kualesa Reduces Clicks-to-checkout By 43% With Curlec

Introduction

Step into a world where purpose and purchase intertwine, where each product tells a story of sustainability and ethical sourcing. Kualesa is a blend of two words, Kuat and Selesa. These words were chosen as they mean strength and comfort; a beacon in eco-conscious consumerism through their comfortable yet environmentally sustainable apparels.

Challenge

In the heart of their journey however, a pain point emerged – the need for a smoother and better checkout experience. Previous encounters with other payment providers proved to be clunky and required excessive steps to complete a transaction. Faced with concerning customer drop-offs, they recognised the critical importance of an intuitive and user-friendly payment journey. The need for a payment gateway that were both Kuat and Selesa, that’ll take the buyer from start to finish seamlessly.

Solution

Hence, they explored a partnership with the robust and convenient Curlec, seeking a solution that will elevate the entire experience for their customers. The Curlec Payment Gateway has a plethora of features. More importantly though, is its intuitive checkout page paired with multiple payment methods and zero redirects that has transformed the payment journey for buyers. The steps from “Pay Now” to actually paying has significantly reduced for customers, ensuring successful and hassle-free payments.

On top of that, Kualesa has also successfully utilised the customisation Curlec has to offer, incorporating brand colours to build brand trust. They also utilised Curlec Payment Pages to diversify their sales tools, as seen below, for a bulk order targeted towards a specific audience.

Results

Navigating through transactions is now effortless, swift and frustration-free. Apart from an 18% reduction in transaction fees, integrating Curlec has also shown a remarkable 43% improvement in clicks-to-checkout, enhancing the overall user experience and conversion rates. 

They were able to utilise Curlec’s Payment Pages and Payment Links as well which brought efficiency to group orders, simplifying attribution and introduced a seamless invoicing method respectively. These results collectively reflect Kualesa’s leap towards operational efficiency, savings, and an elevated customer journey.

“The Curlec user interface is definitely superior to other players in the market. Qualitatively it’s a more streamlined experience for our customers, resulting in an improved experience in clicks-to-checkout by 43%. Payment Pages have streamlined corporate and group apparel orders, making it easier to track payments and attribution. We also reduced transaction fees by 18% in comparison to previous Malaysian FPX and wallet gateway.” Ariff Faisal, Co-founder & CEO of Kualesa.


Experience the success Kualesa has achieved with Curlec.

Start Selling With Curlec Today
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Case Studies Industry Insights

Cheng & Co: Empowering Accountants And SMEs Using Curlec’s Online Direct Debit Solution

As Covid-19 continues to unfold globally with most countries putting their citizens under lockdown, the repercussions of the pandemic are causing a profound effect on businesses, both big and small – challenging professional services to configure their workforces and operations to better manage their client’s cash flow position and maintain visibility over the cash pipeline as a first line of defence.

From a business perspective, accountants generally struggle to get clients to pay their fees on time. And unpaid invoices can leave serious gaps in the financial report, along with the hassle for accountants to chase the late payers. Now, with unprecedented economic uncertainty, accounting firms are resorting to acquiring advance payment prior to the work submission to ensure they are able to cover and maintain the necessary expenses and overhead.

Accurate financial reporting is crucial in driving decisions that run the business. And for the calendar year end businesses, this will be the first financial year when the impacts of the Covid-19 outbreak are reflected in their financial statements.

                               Tom Wong, Chief Executive Officer of Cheng & Co.

Founded in 1993, Cheng & Co is one of the largest local accounting firms that serves over 6,000 SMEs in Malaysia by providing professional business services in the areas of tax, accounting, company secretarial and business consulting. With over 14 branches located across Malaysia and 4 branches overseas including Singapore, Hong Kong, China and Australia, the company serves predominantly SME businesses along with fellow startups and larger corporations.

Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.

What’s more, 100% of their clientele were utilising manual methods such as cheques and bank transfers to pay their dues, putting a large portion of effort for Cheng & Co into managing time and manpower to solve these discrepancies in their cash flow.

There are a number of implications on how the disruption of cash flow can affect your business. But now, coupled with the current economic uncertainty due to the outbreak as well as having the team work remotely from their homes with limited access to their clients, the process of issuing and collecting manual payments continues to be delayed until the Movement Control Order (MCO) period has been lifted. And having limited to no access to client documents in the meantime proves to be a major issue in ensuring business continuity.

Speaking about the repercussions of Covid-19 towards the firm,

“Being in the B2B space, many of the businesses we serve are closed until further notice to comply with the MCO order. And due to this closure, we are not able to physically meet with our clients and they are not able to make their payments on time, causing a significant disruption in our business practices,” said Tom Wong, Chief Executive Officer of Cheng & Co.

In seeking to improve its operational efficiency during this lockdown period, Cheng & Co aims to upgrade their subscription-based model by incorporating Curlec’s Direct Debit system to automatically collect and reconcile these payments with their own accounting system.

“It is imperative for businesses to evolve and adapt to new technological advancements in order to keep pace with the changing global landscape, especially with the current situation today,” said Wong.

                                                         The Cheng & Co Team

And now, with the partnership with Curlec, Automated Direct Debit has become a new standard for Cheng & Co’s clients in Malaysia.

Incorporating Curlec’s services designed specifically to handle both recurring (designed for recurring secretarial services) and one-off payments (for tax services), the system has enabled Cheng & Co to not only provide a seamless payment cycle for its clients, but also diversify it’s payment plans to provide more options that benefits both the firm and the clients during this MCO period, such as the incorporation of instalment schemes within the terms for outstanding payments.

“With Curlec, we are able to redefine the way we receive our returns as well as diversify our payment offerings to suit the different agreements we have with our clients, offering both reliability and the flexibility needed to weather out these trying times. Making strides in payment efficiency, Curlec integrates seamlessly with our cloud-based accounting software, Xero to streamline our entire collection process, helping to digitise our businesses in line with the current situation, thus, giving our clients the full package.”

For a traditional business like Cheng & Co, Curlec’s payment solution makes the payment process easy to initiate and monitor, as they work closely with the company to integrate all the invoices with payment links for our clients to easily make payment through email or WhatsApp. Since the company has incorporated everything into a single system, Cheng & Co know exactly when they get paid as well as what is coming down the cash pipeline every month, making it so much easier for the company to plan its internal finances.

“Moving forward, we are working to move at least 50% of our collection done through Direct Debit”.

If you would like to take full advantage of Cheng & Co’s collaboration with Curlec, please leave your contact details below.

 

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Case Studies Industry Insights

Instalments For All, Even Non-Credit Card Holders?

The everyday practice of paying via instalments isn’t something foreign to most, and has become commonplace even among today’s youth. With the bulk of people opting for this payment method for most commitments that would otherwise eat off impossible chunks of their income, large purchases become more and more accessible for folks of all income statuses.

Be it for car, home or tech appliances, this practice sees people of various walks and ages taking advantage of instalment plans to prevent them from breaking the bank.

But with 47% of Malaysian youths facing high credit card debt as of early this September and only 18% of Malaysians between the ages 20 – 74 who are credit card holders, there are more and more reasons for modern-day citizens to shy away from credit cards. Rationales include high interest rates, poor financial habits and risk of low credit scores.

When credit cards don’t come into play

But what about those who don’t qualify to register for credit cards? The eligibility criteria varies according to each bank but in general, a minimum age of 21 and income of RM24,000 per annum applies. So if you’re not earning at the very least RM2,000 and above a month, bid goodbye to your chances of enjoying the advantages of a credit card.

The startup that’s beating the system

Yet, there is a way around it. DokkuPay, a Malaysian startup manages to find the chink in the armour and makes the option of paying via instalments available for those who would rather not use credit cards. DokkuPay is a payment solution app which allows you to purchase items first, but spread the total cost over 4 equal instalments with bank accounts. And get this, interest-free!

In a nutshell – “Buy Now, Enjoy Now, Pay Later.” as their saying goes.

“We believe that everyone is entitled to buy things that they want without having to pay one lump sum at once. There are clear pitfalls to using traditional credit products to obtain what you want, when you want it. Life can quickly become defined by the debt itself, rather than the things it acquired.”

The Ins And Outs

  • Following that, add a payment method on the app by verifying your bank account details. This is exactly where Curlec steps in and makes such automatic “instalments” possible – via Direct Debit. Curlec enables this by authorising DokkuPay to collect recurring payments from bank accounts.
  • Begin shopping as per usual and when it’s time to checkout, purchase a voucher code on the DokkuPay app and apply this code when checking out on the merchant’s website. Essentially, DokkuPay pays for you!
  • With that settled, your instalment schedule of four equal instalments begins within five working days from the day of purchase, where your first instalment will be deducted from your bank account via Curlec’s Direct Debit. The remaining three instalments then become due every two weeks thereafter. Throughout each transaction, Curlec acts as the third party between DokkuPay and the user to allow such deductions to be made.

 

Dokkupay on the App Store and Google Play

Curious users may wonder about any hidden fees. Fret not as DokkuPay stays true to its claim of being 100% interest-free guaranteed. The only fees that come into the picture are the late fees incurred for any unsuccessful scheduled payments, in which case RM10 will be charged per late payment. So make sure you have sufficient funds in your account.

At the core of a FinTech revolution with Curlec

The founders behind this FinTech collaboration are Lim Kah Hoe, CEO of DokkuPay and Zac Liew, CEO of Curlec. Both these startups are among many FinTech companies who are playing a pivotal role in moving Malaysia to a cashless society step-by-step. One making the possibility of paying via instalments a reality for everyone, the other simplifying recurring payments for businesses in a seamless manner.

With a vision to democratise financial services here in Malaysia, coupled with the entrepreneurial spirit aflame inside them, these companies are paving the way to more convenient and all-inclusive payment solutions for the general public and business owners alike.

“We want to be the innovating force to the retail economy and we aspire to empower customers in managing their finances and becoming their most go-to payment method. This was never possible until Curlec came about and now we are able to offer instalment payments by bank accounts.” – Kah Hoe

DokkuPay is merely one among the many startups who work hand-in-hand with Curlec, who are the primary force behind such cashless payment options. This collaboration was brought about through a startup accelerator programme named 1337 Ventures. Aimed at discovering, funding and launching emerging startups, this programme gave Curlec the opportunity to play a bigger role in growing the local FinTech ecosystem.

As part of Curlec’s support scheme, all startups on the 1337 Ventures programme were offered Direct Debit services from Curlec free of charge for the first 6 months. This was intended to help get these startups off the ground, all the while supporting likeminded FinTech companies in the hopes of catapulting Malaysia towards the direction of a smarter paying society.

Just as how DokkuPay realised their goals with Curlec, your business too can benefit from our Direct Debit system, contact us below this page to find out more!

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Case Studies Industry Insights

Improving The Membership Experience At DOJO With Direct Debit

“What really sets Curlec apart was the way in which their solution completely integrates with the Direct Debit process. We were keen from the outset to use Direct Debit as it is cheaper and allows for seamless payment collection. We don’t just save on transaction fees, we save time.”

– Dewan Ng, one of the Co-Founders of DOJO.

 

DOJO is a co-working space located in downtown Kuala Lumpur that was launched in January 2018. It was born out of a mission to empower the creative and entrepreneurial community, by creating unique work spaces and providing personalised services to connect members to a powerful network.

As a company that relies on monthly membership payments, DOJO were eager to find a payment solution that could simplify their payment collection processes and keep up with them as they look to scale. This is where Curlec came into the fold.

Scaling the Business

Before choosing Curlec, DOJO analysed other existing payment options that mainly relied on credit cards. “What really sets Curlec apart was the way in which their solution completely integrates with the Direct Debit process,” explained Dewan Ng, one of the co-founders of DOJO. “We were keen from the outset to use Direct Debit as it is cheaper and allows for seamless payment collection. We don’t just save on transaction fees, we save time.”

In addition to enabling hassle-free payments, Curlec provides a scalable Direct Debit solution that fits into DOJO’s growth plans. “We currently occupy a 7,000 sq. ft. space in Menara Amplewest, and will be expanding to 21,000 sq. ft. in a couple of months. We have plans to eventually expand this upwards in our building,” said Dewan. “As Curlec is an automated, online solution, the high admin cost that is usually associated with growing a business disappears.”

Creating an Ecosystem

In addition to acting as a physical co-working space, DOJO has created an ecosystem whereby their members gain personalised services, such as on-demand insurance.

“As advocates of innovative ideas and design, we needed a payment solution that reflected this,” explained Dewan.

“Curlec is entirely cloud-based and requires very little manual intervention, which perfectly complements the tech ecosystem that we are trying to build.”

If you would like to know how Curlec can help your business scale, like DOJO, please contact us here today by filling the form at the bottom of this page.

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Case Studies Industry Insights

Making Payments Easy For The Union

“Curlec has enabled us to reduce our cash flow risks and taken away the administration associated with payment collection” – Carlos Villa, Founder of Union Strength

Union Strength was founded by Carlos Villa in 2017, and it was born out of a mission to provide a community of like-minded gym goers a space where they could truly focus on strength and conditioning.

Prioritising Cash Flow

Malaysia has seen a recent boom in the fitness industry with the number of gyms rising dramatically over the past decade. However, many of these gyms have been unable to sustain themselves and in some cases, closed within a year of opening. This epidemic has not been exclusive to boutique gyms, with international fitness chains falling foul as well.

With this in mind, Carlos was keen from the outset to ensure that he had all the infrastructure in place to ensure that managing cash flow would not be an issue. This involved finding a solution that would be easy for customers to sign up to whilst also simple for the Union Strength team to use when collecting membership fees.

“When I was working on my business plan it became clear that managing cash flow was paramount to success. We’ve made a large investment in equipment and needed to ensure that members have an easy and simple way to pay their monthly fees,” explained Carlos.

“We also needed a system that didn’t solely rely on credit cards as this would not account for our entire member demographic.”

Partnering with Curlec

Union Strength opened its doors in December 2017 and has been taking full advantage of Curlec. As a start-up company, Carlos has been keen to ensure that as many of his processes are digital and automated.

“We used Curlec’s Instant Pay feature to collect our one-off introductory offer. Following this, we have been signing up clients online using Direct Debit,” said Carlos. “The different payment options and the fact that we know our monthly fees will be collected on time is a huge benefit for us.”

If you would like to know how Curlec can help your business stay in control of cash flow, like Union Strength, please contact us here today by filling in the form beneath this page.