Introduction

Step into a world where purpose and purchase intertwine, where each product tells a story of sustainability and ethical sourcing. Kualesa is a blend of two words, Kuat and Selesa. These words were chosen as they mean strength and comfort; a beacon in eco-conscious consumerism through their comfortable yet environmentally sustainable apparels.

Challenge

In the heart of their journey however, a pain point emerged – the need for a smoother and better checkout experience. Previous encounters with other payment providers proved to be clunky and required excessive steps to complete a transaction. Faced with concerning customer drop-offs, they recognised the critical importance of an intuitive and user-friendly payment journey. The need for a payment gateway that were both Kuat and Selesa, that’ll take the buyer from start to finish seamlessly.

Solution

Hence, they explored a partnership with the robust and convenient Curlec, seeking a solution that will elevate the entire experience for their customers. The Curlec Payment Gateway has a plethora of features. More importantly though, is its intuitive checkout page paired with multiple payment methods and zero redirects that has transformed the payment journey for buyers. The steps from “Pay Now” to actually paying has significantly reduced for customers, ensuring successful and hassle-free payments.

On top of that, Kualesa has also successfully utilised the customisation Curlec has to offer, incorporating brand colours to build brand trust. They also utilised Curlec Payment Pages to diversify their sales tools, as seen below, for a bulk order targeted towards a specific audience.