There’s no doubt that Malaysia’s e-commerce industry is booming – hitting the RM1 trillion mark in 2021. Today, it’s proving to be both an opportunity and challenge for online businesses to stand out. That’s why you’ll need a company website. It stands as the face of your brand – where you must skillfully balance customer satisfaction, seamless website navigation, and captivating content. So if you’re starting your website from scratch or planning to enhance an existing site, keep on reading.

Where do you begin? 

Before you find a website builder or a developer – figure out the pages you need. Here are the five crucial web pages to start off with:-


1. Home Page

The homepage has a simple function – it’s the virtual storefront where you’ll need to capture the attention and interest of potential customers. It determines whether visitors stay or move on. 

Tip: Include a search box or appropriate categories where customers can quickly find relevant products. Additionally, showcase customer reviews to stand out from competitors and build trust.


2. About Us Page

Surprisingly, many websites tend to overlook the importance of the “About Us” page. Instead, they often settle for a brief description in the footer. However, for new online businesses, this page is an opportunity to connect with your customers to establish your brand identity and build credibility. 

Tip: Highlight the five Ws: who you are as a brand, what you do, when your journey began, where it is located, and why you stand out from the competition.


3. Product Pages

Product pages are the focal point of your website as its role is to influence a customer’s purchasing decision. Have an overview of products for customers to explore. Furthermore, provide a dedicated page for each product where customers can view its descriptions and information.

Tip: Use a variety of filters such as price, size, colour, and more, so customers can easily find the specific product they need. Plus, ensure high-quality product images to captivate customers. You can also highlight discounts and communicate clear delivery and return policies to instil confidence.


4. Shopping Cart Page

Moving on, the shopping cart page is where customers should be able to conveniently review the products they have added. This access allows them to evaluate their selected items before proceeding to payment.

Tip: Add a call-to-action button such as “Buy Now” to direct your customers – you’ll want them to quickly assess and confirm their cart.


5. Checkout Page

Lastly, this page is the final stage of the online shopping process. This page encompasses a crucial element: choosing the payment method. Your aim is to smoothen the checkout process and minimise the hurdles that could lead to cart abandonment. 

Now this is where Curlec can assist – by ensuring that the checkout process is seamless. Curlec can boost your business potential with multiple payment options and convenient user experience. Collectively, with these essential pages on your website paired with Curlec, you can improve your brand presence, revenue, and customer satisfaction.