Performance Marketing Specialist

Full-time, Kuala Lumpur

About the role

Are you a motivated, data-driven marketer looking to make a real impact? Does the thought of redefining the Malaysian payments landscape excite you? Keen to be a part of an energetic team delivering game-changing solutions? We at Curlec are looking for a Performance Marketing Specialist to join our growing team of passionate changemakers who are determined to drive digital payment transformation in Malaysia. As an employee, you’ll be empowered by our community work culture where everyone has the autonomy, support and resources to do their best.

Your Responsibilities

  • Plan, manage, optimise, and execute digital marketing campaigns across social media, SEM & display campaigns to generate leads and increase brand awareness from spending while keeping to monthly ROI targets.
  • Monitor results daily and focus on the key metrics of the ad performance
  • Work closely with the head of marketing to work out advertising strategies
  • Manage all performance marketing campaigns
  • Working with UTMs, Facebook Pixels, Google Analytics, Google Tag Manager, etc
  • Run and analyse results of A/B tests
  • Analyse industry and competitor trends to identify new digital marketing opportunities
  • Analyse and provide reports and insights to improve performance continuously
  • Staying up to date with the latest advances in the industry and identify new opportunities
  • Reporting - Monitor and report campaign progress- suggest ways to improve /experiment.
  • CRM - Manage Curlec’s Hubspot Database
  • Website management - Managing Curlec’s website


  • At least 3 years of experience working on performance marketing with proven performance result in the B2B industry. Agency experience is an advantage
  • Solid experience on major Ad platforms such as Google Ads (SEM, Display, Video), Linkedin Campaign Manager, and Meta Ads (Lead Generation, Conversion)
  • Experience in media buy planning, metric forecast, ad settings, and ad optimisation performance
  • Experience in analytics and tracking tools (UTMs, Facebook Pixels, Google Analytics, Google Tag Manager, etc)
  • Digitally savvy, current on market trends and emerging platforms
  • Effective communication and writing skills (English)
  • Meticulous, sharp, and analytical
  • A self-driven, keen learner with a positive attitude
  • Have a good eye for visual content. You don’t have to be a graphic designer but you will need to know when something looks great


  • Competitive salary
  • Entitled to Curlec ESOP
  • Large amounts of autonomy and empowerment in your work
  • Flexible working hours and location
  • Opportunity to join an award winning startup that is now part of the Razorpay group, one of the fastest growing fintech companies in the world
  • Grow with us. Working in the intersection of Fintech and SaaS, you will have the opportunities to grow in this thriving sector

If you think this description has you written all over it, we’d love to hear from you! Click the button below to apply.